Asheville Visitor Center

Explore Asheville is the official destination marketing and management organization for Buncombe County and the Asheville region. It operates under the Buncombe County Tourism Development Authority (BCTDA). The organization works to attract and service visitors, support the local tourism and hospitality industry, and enhance community vitality.

It invests lodging-tax revenues into destination-enhancing programs and events. The mission is to make Asheville a vibrant place to live and visit while preserving its authenticity. The BCTDA is guided by a Board of Directors accountable for stewardship of lodging tax funds.

Explore Asheville holds Accreditation with Distinction from the Destination Marketing Accreditation Program (DMAP). The organization emphasizes destination stewardship, community vitality, and preserving authenticity and environment while welcoming visitors.

The tourism industry in Buncombe County contributes nearly $3 billion annually to the local economy. The organization funds multiple community and visitor-experience initiatives including the Tourism Product Development Fund, Legacy Investment from Tourism Fund, and Festivals & Cultural Events Support Fund.