Methodology

How we score

BluePages evaluates local businesses on 13 signals to measure how discoverable and understandable they are to AI systems — and how solid their web fundamentals are.

01

Crawl

We scan your website for 13 AI readiness and web fundamental signals — automatically, no login required.

02

Score

Each signal earns points toward your total score (0–100) and visibility tier. See exactly what you have and what you’re missing.

03

Improve

Get prioritized recommendations with effort estimates. Know which changes give you the biggest boost.

5 signals

AI Signals

How well can AI assistants find, understand, and recommend your business?

llms.txt

15 pts

AI-readable site description file

llms-full.txt

5 pts

Extended AI documentation

Schema.org

15 pts

Structured data markup (JSON-LD)

Schema Depth

5 pts

FAQPage, sameAs, Wikidata, field richness

Brand Facts

10 pts

Machine-readable brand identity

8 signals

Web Fundamentals

Core web standards that support both search engines and AI discovery.

robots.txt

10 pts

Crawler access rules

Sitemap XML

10 pts

XML sitemap for discovery

Meta Description

10 pts

Search result summary text

Open Graph

5 pts

Social sharing metadata

HTTPS

5 pts

Secure connection (SSL/TLS)

Page Load

5 pts

Loading performance (<3s)

Headings

5 pts

Semantic heading structure (H1)

Reliability

10 pts

Contact info, hours, address visibility

Visibility Tiers

Visibility levels

TierScore RangeMeaning
Comprehensive80100Fully visible to AI and search
Strong6079Well-positioned, minor gaps
Moderate4059Basics covered, opportunities remain
Basic2039Minimal web presence
Limited019Not yet visible online

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